Climb the ranks with curated keywords with a sold backlink architecture
Often considered to be some kind of black magic, Search Engine Optimisation (SEO) can be mastered with a bit of time and planning.
We work with you to ensure that your website provides suitable content and clear linking between pages to ensure search engines, such as google, rank your page higher than the competition.
Search Engine Optimisation (SEO)
This is an organic strategy to appear in search listings.
Using Keywords (popular tag’s for your page or post) and Metadata (clear descriptions of your content), search engines analyse these and decide if your website meets their users needs.
Much like when you hashtag a photo on instagram or tag a friend in facebook, a good SEO strategy relies on using current and popular keywords.
We monitor and curate a wide range of popular keywords using various tools at our disposal to ensure that the most current tags are applied to your webpages and blogs.
By using keywords that are being searched for most frequently, your site has a better chance of being seen in an organic web search.
Search Engine Marketing (SEM)
This uses paid for links to appears in search results.
The most visible of these is in the form of ‘ads’ or ‘sponsored’ results that you may have seen at the top of your google and amazon searches.
Companies will pay search engines to have their website appear higher in the results page to improve their exposure to the market. While this can be very effective for niche subjects, it takes megabucks to SEM your soda against the likes of Coke or Pepsi.
SEM can go further however, by paying for other publishers to link to your blogs and articles thus improving your websites rating in search algorithms.
At it’s worst, you may have seen the thumbnail links at the bottom of a fun article on facebook but the best example of this style of SEM is in news articles and journals where the author will reference your blog as a source used in their publication or as recommended further reading.
These links tell search engines that your website is valuable and therefore it would be good to display it higher in their search results as it ‘likely’ has the information the user is looking for.
We have connections with a number of publishers and SEM agencies that can significantly increase the number of backlinks (links from 3rd parties) published directing people to your website.
